I accidentally clicked on an expandable banner while I was reading my email on Yahoo! and went to DoMoreForPets.com. It’s got two overall versions. One for dogs and one for cats.
I love cats, but I’m a devoted dog over. So I figured I’d check it out. It’s sponsored by Purina ProPlan
Overall, I like the way it’s done. The masthead ad is a bit too big, and you can’t register for it because you’re already signed in via email. So you can’t “join” it. Ergo, Purina is missing out an opportunity to develop a direct relationship with those that get involved with it.
The sections are “Photos”, which seemed to be pulled from Flickr, Q & A, which can lead to direct answers to people’s questions: “Forums”, which leads people to Yahoo! groups; “Blogs”, which have evidently been selected by people from Yahoo! or Purina; “Posts from our favorite blogs”, which seems redundant but is based on specific posts, “How Do You Do More”, which seems to be a storytelling feature on helping pets; and “Pet Rescue”, a database of activities geared toward that topic.
Some of the stuff is repetitive and it will fail to develop a sense of community, but pet owners are passionate enough to get involved in various ways.
A decent effort that misses on some points.
